Sans Superellipse Hokim 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Futo Sans' by HB Font, 'Etelka' by Storm Type Foundry, 'Celdum' and 'Metral' by The Northern Block, 'Scatio' by Wahyu and Sani Co., and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, sporty, friendly, modern, impact, clarity, modernity, approachability, brand voice, blocky, rounded corners, compact apertures, soft geometry, sturdy.
A heavy, block-forward sans with rounded-rectangle construction and softened corners throughout. Curves read as superelliptical rather than circular, creating squarish bowls and counters (notably in O/0 and e), while terminals tend to be flat and decisively cut. The letters feel tightly built with relatively compact apertures and generous stroke mass, producing a dense, sturdy texture in text. Diagonals (V, W, X, Y, Z) are crisp and stable, and the numerals are broad and simplified with the same rounded-rectangle logic.
Best suited to headlines, poster typography, logos, and packaging where its dense weight and rounded-rect geometry read as intentional style. It can also work for short UI labels or signage that needs a sturdy, friendly presence, especially at larger sizes.
The overall tone is bold and assertive but not harsh, mixing utilitarian strength with a friendly, softened geometry. It suggests contemporary branding and signage—confident and energetic, with a subtle tech/industrial flavor.
The design appears intended to deliver maximum impact with a geometric, rounded-rectangle voice—prioritizing strong silhouettes, simplified forms, and a cohesive superelliptical system that feels modern and approachable.
In running text the tight internal spaces and broad forms create strong word shapes and high visual impact, favoring display sizes. Round characters lean squarish, giving the design a distinctive, engineered rhythm rather than a neutral grotesk feel.