Sans Normal Binet 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype and 'TheSans' by LucasFonts (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, neutral, modern, functional, friendly, versatility, clarity, neutrality, modernity, systematic design, geometric, rounded, open counters, crisp terminals, even rhythm.
A clean sans serif with largely geometric construction and rounded bowls, paired with straightforward, sturdy strokes. Curves are smooth and consistent, while joins and terminals stay crisp, giving the letters a tidy, contemporary silhouette. Uppercase forms are compact and stable, with wide, open apertures in letters like C and S, and the lowercase maintains an even, readable rhythm with simple, no-frills shapes and clear counters.
This font suits interfaces and product UI where a clear, unobtrusive sans is needed, as well as contemporary branding systems that benefit from a tidy geometric tone. It should also work well for headings and subheads in editorial layouts, presentation decks, and straightforward signage where quick recognition and even texture are priorities.
The overall tone is neutral and modern, with a practical, matter-of-fact voice rather than expressive or decorative styling. Its rounded geometry keeps it approachable, while the solid, consistent forms make it feel dependable and utilitarian.
The design appears intended to provide a versatile, contemporary sans for general-purpose communication: clear shapes, stable proportions, and a restrained personality that adapts easily across digital and print contexts.
The sample text shows strong legibility at larger sizes, with clean punctuation and numerals that match the letterforms in weight and curvature. The alphabet grid suggests consistent proportions and spacing, supporting a balanced color in continuous text.