Sans Normal Bokew 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'HF HySans' by HyFont Studio (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, neutral, modern, clean, friendly, utilitarian, clarity, versatility, modernity, neutrality, readability, geometric, rounded, open counters, even rhythm, high legibility.
A clean sans with predominantly circular and elliptical construction, producing smooth bowls and open counters. Strokes are even and steady, with squared terminals on verticals and horizontals balanced by rounded joins and curves. Proportions feel straightforward and workmanlike: capitals are broad and stable, while lowercase forms stay clear with simple, single-storey shapes (notably the a and g). Numerals follow the same geometric logic with round 0/8 and plain, readable figures.
This font fits interface and product typography, where clear forms and steady rhythm support fast scanning. It also works well for contemporary branding and wayfinding, and it scales comfortably into headlines and subheads while remaining clean and controlled in short editorial blocks.
The overall tone is neutral and contemporary, leaning friendly due to its round forms and open apertures. It reads as practical and approachable rather than expressive or decorative, with a calm rhythm that suits general-purpose typography.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency through simple geometric construction. Its restrained detailing suggests a focus on broad usability across digital and print contexts without drawing attention away from the content.
Round characters (C, G, O, Q) keep a consistent curvature, giving the face a cohesive, geometric feel. The punctuation and spacing shown in the sample text maintain clarity at larger sizes, and the straightforward shapes favor quick recognition.