Sans Normal Osgav 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Cynosure' and 'Cynosure Soft' by Device, 'Eurotypo Sans' by Eurotypo, '19-PRA' by ILOTT-TYPE, 'ITC Franklin' by ITC, 'Plymouth Serial' by SoftMaker, 'Dilemma' by Sudtipos, and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, direct, modern, robust, impact, clarity, modern branding, strong emphasis, approachability, rounded, geometric, high impact, compact counters, clean.
This typeface is built from sturdy, rounded geometric forms with a consistently heavy stroke and clean, unmodulated terminals. Curves are broad and smooth, with compact interior counters that keep letters dense and high-impact at display sizes. Uppercase proportions feel stable and slightly wide in round letters, while straight-sided characters (E, F, H, N) read as crisp and blocky. Lowercase maintains simple, single-storey constructions where applicable, with short, pragmatic joins and a clearly separated dot on the i and j; overall spacing is even and geared toward solid color rather than airy texture.
It performs best where strong emphasis is needed—headlines, posters, brand marks, packaging, and bold UI or signage labels. The dense stroke and compact counters make it especially effective in short lines and large sizes where its geometric roundness can read cleanly and confidently.
The overall tone is bold and approachable, projecting clarity and certainty without feeling ornamental. Its rounded geometry gives it a friendly, contemporary voice, while the weight and tight counters add a punchy, attention-grabbing presence.
The design appears intended to deliver a contemporary, geometric sans voice with maximum visual weight and straightforward legibility. Its simplified shapes and consistent construction suggest an emphasis on bold branding presence and clear, no-nonsense communication.
Numerals are similarly heavy and rounded, with large, clear shapes that match the letterforms; the 0 is oval and the 8 is compact and weighty. Diagonals (A, V, W, X, Y) are thick and steady, and the rhythm stays consistent across uppercase, lowercase, and figures, producing a uniform dark typographic color in paragraphs.