Sans Normal Uhlig 1 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Intrinseca' by AVP (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, clean, friendly, solid, clarity, impact, modernity, simplicity, versatility, geometric, rounded, compact, crisp, even.
This typeface is a solid, geometric sans with rounded bowls and smooth, continuous curves balanced by straight-sided stems. The stroke weight is even and steady, producing a compact, high-impact texture with minimal modulation. Counters are generally open and circular, with a straightforward construction across capitals and lowercase; terminals are clean and mostly horizontal or vertical, and overall spacing reads as tight but controlled for a dense, headline-forward rhythm. Numerals follow the same sturdy, simplified geometry, maintaining consistent weight and presence alongside letters.
It performs best in display contexts where strong presence and quick recognition matter—headlines, brand marks, packaging, posters, and short signage copy. The dense, even texture can also work for subheads and callouts, especially when generous leading and tracking are available to keep blocks from feeling too dark.
The overall tone is modern and confident, with a friendly clarity driven by round forms and an unpretentious construction. Its heavy color gives it a direct, assertive voice, while the smooth curves keep it approachable rather than harsh or technical.
The design appears intended to deliver a clear, contemporary sans voice built from simple geometric shapes, prioritizing consistency, impact, and legibility at larger sizes. It aims for a dependable all-purpose display tool with a friendly, rounded finish rather than overt stylization.
The lowercase shows a single-storey "a" and "g" with simple, geometric forms, reinforcing the contemporary, pared-back character. Diacritics in the sample text (like the apostrophe) appear as bold, compact marks that match the font’s dense visual color.