Slab Contrasted Rohu 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Pepi/Rudi' by Suitcase Type Foundry, 'Paul Slab' by artill, and 'Museo Slab' and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, bold, confident, retro, collegiate, playful, impact, branding, nostalgia, authority, attention, blocky, chunky, bracketed, softened, compact.
A heavy, block-built slab serif with broad proportions and strongly bracketed, rectangular serifs. Strokes are thick and steady, with subtly rounded joins and corners that keep the shapes from feeling overly mechanical. Counters are relatively tight (notably in B, P, R, and a), and the overall rhythm is dense and punchy, giving text a solid, poster-like color. The lowercase uses single-storey a and g, a round, ball-like i/j dot, and sturdy, short-armed forms that stay visually consistent with the weighty caps and numerals.
This font works best in display contexts where bold letterforms need to hold attention—headlines, posters, sports or collegiate branding, packaging, and logo wordmarks. It can also serve as an accent face in editorial layouts, but its dense color and tight counters are most effective at larger sizes.
The tone is assertive and friendly, with a classic American display flavor that reads as collegiate and slightly nostalgic. Its chunky slabs and compact counters project strength and confidence while the softened curves add approachability and a hint of playfulness.
The design appears intended to deliver a robust slab-serif voice with high visual mass and a compact, structured silhouette. Its bracketed slabs and simplified forms suggest a focus on strong readability in display settings while preserving a familiar, retro-leaning character.
The numerals are stout and highly prominent, with the 0 close to an oval and the 2/3 showing pronounced, rounded terminals. The Q has a bold, integrated tail that keeps the silhouette compact, and the overall design favors impact over fine detail, maintaining clarity through simple, high-mass shapes.