Slab Contrasted Roso 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Slab' by DSType, 'Vigor DT' by DTP Types, 'FF Milo Slab' by FontFont, 'Equip Slab' by Hoftype, 'Tabac Slab' by Suitcase Type Foundry, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial display, hearty, retro, confident, friendly, rugged, impact, ruggedness, retro flavor, readable display, warm authority, blocky, bracketed, ink-trap hints, soft corners, compact counters.
A heavy, block-forward slab serif with broad proportions and stout, mostly rectangular forms. Serifs read as thick slabs with slight bracketing, giving joins a softened, carved look rather than sharp mechanical corners. Curves are generous and round, with compact internal counters and a steady, workmanlike rhythm; terminals tend to end in flat, horizontal cuts that reinforce the sturdy silhouette. Uppercase shapes are broad and emphatic, while the lowercase keeps a solid, readable structure with pronounced weight and simple, un-fussy construction.
Best suited to headlines and large-scale typography where its dense weight and bold slabs can deliver maximum impact. It works well for posters, signage, and packaging that benefit from a robust, vintage-leaning voice, and it can anchor editorial display settings where a strong typographic “stamp” is desired.
The font projects a bold, no-nonsense tone that feels classic and tactile, like traditional print or industrial labeling. Its chunky slabs and rounded joins add warmth and approachability, balancing authority with a friendly, down-to-earth character. Overall, it carries a retro, headline-ready presence with a rugged, dependable voice.
The design appears intended to provide a powerful slab-serif presence optimized for attention-grabbing display use. Its softened bracketing and rounded curves suggest an aim for approachability and print-like tactility while preserving a tough, industrial backbone.
At display sizes, the dense color and compact apertures create strong impact and a cohesive texture across lines. The numerals and capitals maintain a consistent, sturdy stance, emphasizing legibility through clear silhouettes and generous width rather than delicate detailing.