Sans Normal Burog 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Berthold Corporate S' by Berthold and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, modern, practical, friendly, neutral, straightforward, readability, clarity, versatility, simplicity, clean, open counters, smooth curves, even stroke.
A clean sans serif with smooth, rounded curves and simple, linear joins. Strokes are even and unmodulated, producing a stable texture in text and a crisp silhouette in display sizes. Proportions are balanced and fairly open, with generous counters and clear apertures that help maintain clarity across mixed-case settings.
Well-suited for user interfaces, product copy, editorial body text, and general branding systems that need a dependable, modern sans. It also works cleanly for signage, presentations, and instructional or informational materials where clarity and consistency are priorities.
This font feels neutral, modern, and quietly confident. Its clean, unembellished construction gives it an everyday practicality, with a friendly openness that keeps it from feeling rigid or overly technical. Overall it reads as straightforward and contemporary rather than expressive or dramatic.
The design appears intended as a general-purpose sans for clear reading and broad usability. Its restrained forms, consistent stroke treatment, and unobtrusive personality suggest a focus on legibility and typographic neutrality across a range of everyday layouts.
The capitals maintain simple geometric presence (notably round C/O/Q forms), while the lowercase shows a contemporary, uncluttered rhythm that stays readable in paragraph settings. Numerals appear clear and workmanlike, matching the overall restrained tone.