Sans Normal Kirof 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Reaktif' by Plasebo Studio, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Loew' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, modern, confident, clean, impact, motion, clarity, modernity, slanted, geometric, rounded, compact apertures, high legibility.
A slanted sans with sturdy, uniform strokes and smoothly rounded curves. The letterforms are built from simple geometric arcs and straight segments, producing even color and a steady rhythm in text. Counters are fairly open while some apertures are a bit tightened, and the overall proportions feel horizontally extended with a strong forward lean. Terminals are clean and largely sheared rather than calligraphic, keeping the texture crisp at both display and paragraph sizes.
This face is well-suited to bold headline settings where impact and momentum are desirable—sports and lifestyle branding, promotional graphics, packaging, and editorial display. It can also work for short blocks of text or UI callouts when you want a strong, modern voice and consistent emphasis.
The overall tone is energetic and contemporary, with a purposeful, forward-driving feel. Its lean and broad stance read as active and assertive, lending a sporty, technical character without becoming harsh or overly mechanical.
The design appears intended to deliver a modern, high-energy sans that remains clean and readable while projecting speed and confidence. Its combination of broad proportions, smooth geometry, and consistent slant suggests a focus on contemporary branding and display typography where a strong, unified texture matters.
In the samples, the italic angle is consistent across uppercase, lowercase, and numerals, creating a cohesive flow. Rounded characters like O, Q, and 8 stay smooth and stable, while diagonals in letters such as A, K, V, W, and Y reinforce the sense of motion. The numerals are clear and robust, matching the heavy text color of the alphabet.