Sans Normal Kirik 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Performa' by Resistenza (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, modern, sporty, confident, friendly, dynamic, impact, momentum, clarity, modernity, rounded, geometric, oblique, open apertures, large counters.
A heavy, oblique sans with broad proportions and a smooth, geometric construction. Curves are built from clean circular/elliptical forms with generous counters, while verticals and horizontals stay sturdy and even for a steady, low-contrast rhythm. Terminals read mostly as clean cuts, producing crisp joins and clear silhouettes; the overall spacing feels slightly generous, helping the wide letterforms stay readable in dense settings.
Best suited to display roles where impact and speed are priorities—headlines, posters, social graphics, and brand marks that want a modern, forward-leaning presence. The wide, open shapes also work well for short UI/wayfinding labels or packaging callouts when set with ample space.
The tone is upbeat and assertive, with a contemporary, energetic slant that suggests motion. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel confident and sporty while still friendly.
The design appears intended as a contemporary, geometric headline sans that combines strong weight with an oblique stance for immediacy and momentum. Its rounded construction and open interiors aim to preserve clarity at large sizes while projecting a bold, modern personality.
Uppercase forms emphasize broad, open shapes (notably in C/G/O) and a compact, solid presence in E/F/T. Lowercase is similarly geometric, with single-storey forms where expected and a straightforward, utilitarian feel; numerals are bold and clear, with simple, modern shapes suited to quick recognition.