Sans Normal Irja 4 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Lokal Script' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, social graphics, playful, retro, friendly, punchy, casual, display impact, friendly branding, retro flavor, handmade feel, rounded, brushy, soft terminals, slanted, bouncy.
A heavy, right-slanted display face with rounded, swelling strokes and soft, brush-like terminals. Forms are compact and curvy, with frequent teardrop endings and subtle tapering that suggests a painted or marker-built construction rather than rigid geometry. Counters tend to be small and rounded, and the overall rhythm is lively with slightly irregular internal spacing and width variation across letters and figures.
Best suited to short, bold settings where character matters: headlines, posters, packaging, and branding marks. It also works well for social graphics and promotional copy that benefits from a warm, energetic display style, while its dense color and tight counters make it less ideal for long text at small sizes.
The tone is upbeat and informal, with a nostalgic, mid-century feel and a friendly, hand-made energy. Its boldness and slant give it momentum and a personable voice, reading as approachable and fun rather than strict or technical.
The design appears intended to deliver a bold, attention-grabbing italic voice with a soft, brush-script influence, combining sans-like simplicity with expressive terminals for a lively display presence.
Uppercase shapes keep a simplified, rounded structure while adding expressive details in joins and terminals; lowercase continues the same brushy logic with sturdy, compact bowls. Numerals are similarly weighty and rounded, matching the letterforms for cohesive headline use.