Sans Normal Welif 2 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, logos, social media, friendly, retro, casual, energetic, playful, friendly impact, display emphasis, retro branding, hand-drawn feel, rounded, chunky, soft, bouncy, slanted.
A heavy, slanted sans with rounded, brush-like stroke terminals and broadly swollen curves. The letterforms are compact and smooth with a soft, cushioned silhouette; counters stay open but are tight in the most rounded characters. Strokes feel continuous and slightly calligraphic, with gentle tapering and curved joins that create a lively, bouncing rhythm across words. Numerals share the same rounded, chunky construction, keeping a consistent color in text.
Best suited for short to medium-length display text where its bold, rounded forms can create impact—such as posters, product packaging, storefront-style graphics, and logo wordmarks. It also works well for punchy social media graphics and playful branding, while longer passages may feel dense due to its heavy texture.
The overall tone is upbeat and approachable, with a nostalgic, sign-painter energy. Its bold, rounded shapes read as friendly and informal, leaning toward playful display rather than sober editorial typography.
Likely designed to deliver a friendly, high-impact italic display voice that blends sans simplicity with brush-script energy. The goal appears to be a smooth, rounded look that stays legible at headline sizes while adding motion and personality.
The slant and rounded terminals create strong forward motion, and the wide curves in letters like O, Q, S, and U emphasize a soft, rubbery texture. The lowercase shows a distinctly cursive flavor, helping headlines feel conversational and animated.