Sans Other Tulug 7 is a light, narrow, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children's media, friendly, handmade, casual, playful, approachable, human warmth, casual clarity, friendly display, handmade tone, rounded, airy, informal, open, quirky.
This sans has a clean, monoline construction with gently irregular, hand-drawn contours that keep the rhythm lively without becoming messy. Curves are soft and slightly squarish in places, with rounded terminals and modest overshoots that give bowls and counters an open, breathable feel. Proportions lean tall and compact, while widths vary from glyph to glyph in a way that reads intentional and human rather than mechanically uniform. Uppercase forms stay simple and geometric-leaning, while the lowercase introduces more personality through asymmetric joins, slightly bouncy shoulders, and a single-storey a and g.
It suits branding and packaging that want an approachable, handcrafted voice, as well as posters and display typography where a friendly personality is desirable. It can also work for short-form editorial headings, educational materials, and children’s media where warmth and clarity are both important.
The overall tone is friendly and informal, with a lightly quirky, homemade confidence. It feels approachable and contemporary, like neat marker lettering that’s been refined for consistent setting. The slight irregularities add warmth and charm, making text feel conversational rather than corporate.
The design appears intended to blend the simplicity and legibility of a pared-back sans with the charm of hand-drawn lettering. By keeping strokes consistent and shapes open while allowing small irregularities, it aims to feel human and inviting without sacrificing usability.
In running text the font maintains good clarity thanks to open apertures and straightforward silhouettes, while the subtly uneven stroke behavior keeps long passages from feeling sterile. Numerals follow the same rounded, easygoing logic, pairing well with the alphabet for casual UI and editorial snippets.