Sans Normal Apkoz 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Novera' by René Bieder (names referenced only for comparison).
Keywords: ui text, product design, brand systems, signage, editorial, clean, modern, neutral, technical, friendly, legibility, neutrality, modernity, versatility, clarity, geometric, open apertures, rounded bowls, even rhythm, crisp terminals.
A clean sans with broadly geometric construction and rounded bowls, paired with straight-sided stems and crisp, mostly flat terminals. Curves read smooth and circular (notably in O/C/G), while diagonals in V/W/X/Y keep a sharp, engineered feel. Counters are roomy and apertures are open, producing clear interior shapes at text sizes. The overall spacing and stroke treatment feel consistent and steady, with a slightly expansive footprint and uncluttered details.
It suits user interfaces, dashboards, and product typography where clarity and predictable rhythm matter. The open forms also make it a solid option for wayfinding and signage, as well as contemporary editorial layouts and brand systems that need a neutral, dependable sans.
The tone is modern and neutral, with a calm, matter-of-fact presence that still feels approachable thanks to the rounded forms and open counters. It suggests contemporary product and interface typography—clear, efficient, and non-dramatic.
The design appears intended to provide a versatile, contemporary sans with geometric smoothness and high legibility, balancing engineered straight strokes with friendly round counters. Its restrained details and consistent shapes prioritize clarity and broad applicability over expressive stylization.
Key identifying touches include a single-storey lowercase a and g, a straightforward, symmetrical feel in many capitals, and lining numerals that keep simple, familiar silhouettes. The punctuation and basic shapes in the sample text reinforce a clean, utilitarian voice without decorative quirks.