Sans Normal Likad 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Innova' by Durotype, 'Interval Sans Pro' by Mostardesign, 'Belle Sans' by Park Street Studio, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, assertive, modern, dynamic, punchy, impact, momentum, clarity, modernity, slanted, heavyweight, rounded, geometric, open counters.
This typeface is a heavy, right-slanted sans with broad proportions and smooth, rounded construction. Strokes maintain an even thickness with minimal modulation, creating a clean, high-impact silhouette. Curves are generously radiused (notably in C, G, O, and S), while terminals are blunt and straightforward. The rhythm feels steady and contemporary, with open counters and clear apertures that keep the bold shapes legible, especially in the lowercase.
It performs best in display roles such as headlines, posters, and brand marks where bold, slanted forms can project momentum. The broad shapes and open counters also suit short paragraphs in advertising, packaging callouts, and prominent signage where clarity and impact are priorities.
The overall tone is energetic and forward-moving, with a confident, no-nonsense presence. Its slant and broad stance give it a sporty, promotional feel—suited to messages that should sound active and emphatic rather than quiet or delicate.
The design appears intended to deliver a modern, energetic sans voice with strong emphasis and a sense of motion, while keeping forms clean and broadly compatible across branding and promotional typography.
Uppercase forms read sturdy and compact in their internal spaces, while the lowercase appears slightly more fluid, helping longer text lines feel less rigid. Figures are similarly strong and rounded, matching the letterforms for consistent color in mixed alphanumeric settings.