Sans Normal Jabav 7 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Sztos' by Machalski, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, assertive, clean, approachable, impact, approachability, clarity, modernity, rounded, geometric, open counters, soft corners, high legibility.
A rounded geometric sans with substantial, even stroke weight and broad proportions. Curves are built from smooth circular/elliptical forms, with open apertures and generous counters that keep letters clear at large sizes. Terminals read mostly clean and straight, while joins and corners feel slightly softened, producing a sturdy but not harsh texture. Uppercase forms are stable and wide, and the lowercase shows a large x-height with simple, efficient shapes that maintain consistent rhythm across words. Numerals are similarly wide and heavy, with clear silhouettes and minimal contrast.
This font is well-suited to headlines, posters, and display typography where a strong, rounded sans voice is needed. Its open counters and straightforward construction also make it effective for signage and brand wordmarks, and for packaging or labels that benefit from a friendly but commanding look.
The overall tone is contemporary and friendly, with a confident, no-nonsense presence. Its rounded geometry keeps it approachable, while the heavy color and broad stance make it feel bold in attitude and attention-grabbing in layouts.
The design appears intended to deliver a modern geometric sans that combines strong visual impact with approachable rounded forms. It prioritizes clear silhouettes and consistent rhythm for display-driven communication and brand-forward typography.
The wide set creates a strong horizontal emphasis, making lines feel expansive and spacious. In the sample text, the dense weight and large x-height produce a compact, billboard-like readability, especially in headings and short statements.