Sans Normal Ordem 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'HD Colton' by HyperDeluxe (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, punchy, impact, clarity, modernity, approachability, brand presence, geometric, rounded, blocky, compact, clean.
A heavy, geometric sans with compact, rounded forms and consistently blunt terminals. Curves are built from near-circular bowls and smooth arcs, while straight strokes are sturdy and even, producing a stable, low-detail texture. The lowercase is large and prominent, with simple, single-storey shapes (notably the a and g) and short extenders; counters stay open enough to remain clear despite the dense weight. Overall spacing reads tight-to-normal, creating a solid, poster-like rhythm in text.
Best suited to headlines, display typography, and short blocks of copy where strong presence is needed—such as posters, brand marks, packaging, storefront or wayfinding signage, and social graphics. It can work for brief UI labels or navigation at larger sizes where clarity and emphasis are priorities.
The font communicates a direct, contemporary voice that feels approachable rather than formal. Its thick strokes and rounded geometry give it an energetic, upbeat tone suited to attention-grabbing messages and bold branding.
Designed to deliver maximum impact with minimal ornament: a sturdy, geometric letterform system optimized for bold, contemporary communication. The emphasis appears to be on readability at display sizes and a friendly, modern silhouette that holds up well in dense, high-contrast compositions.
The numeral set matches the same robust construction, with wide, rounded figures and strong vertical presence. In running text, the weight creates a dark color that emphasizes impact over delicacy, while the simple construction keeps the look clean and systematic.