Sans Normal Bodid 24 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Ideal Sans' by Hoefler & Co., 'Joanna Sans Nova' and 'Quire Sans' by Monotype, 'RyuGothic' by StudioJASO, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, corporate, legibility, neutrality, system design, clarity, versatility, geometric, rounded, open apertures, even rhythm, crisp terminals.
A clean sans with largely geometric construction and smooth, rounded bowls. Strokes are even and consistent, with straight-sided verticals and horizontal terminals that feel crisp rather than tapered. Counters are open and fairly generous, and curves are drawn with a steady radius that keeps forms calm and predictable. Uppercase letters sit solidly with broad curves (C, G, O, Q) and straightforward diagonals (A, V, W, X), while the lowercase shows a two-storey “g” and compact, utilitarian shapes that read clearly at text sizes. Figures are simple and contemporary, with rounded forms in 0/8/9 and a clean, diagonal “7” that matches the overall rhythm.
Well-suited for interface labels, navigation, and product UI where clarity and consistent rhythm matter. It also fits brand systems that need a modern, neutral voice, and performs reliably for editorial copy, reports, and presentation typography. The clean shapes and open counters make it a practical choice for signage and wayfinding at medium sizes.
The overall tone is neutral and modern, with a friendly clarity that avoids sharpness or stylistic drama. Its geometric steadiness and even color lend it a dependable, workhorse feel suited to contemporary digital and print environments.
The design appears intended as a contemporary, general-purpose sans that prioritizes legibility and visual neutrality. Its geometric underpinnings and restrained details suggest it’s meant to integrate easily into layouts without imposing a strong stylistic accent.
Spacing and letterfit appear balanced, producing an even typographic color in the paragraph sample. The round letters (o, e, c) and larger circular capitals maintain consistent proportions, and the punctuation and apostrophe integrate without drawing attention, reinforcing a straightforward, editorial texture.