Sans Normal Bobom 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, signage, presentations, branding, modern, neutral, clean, friendly, utilitarian, legibility, versatility, clarity, neutrality, modernization, rounded, open apertures, even rhythm, high legibility, simple forms.
This is a clean, neo-grotesque-style sans with rounded curve construction and straightforward, low-complexity letterforms. Strokes are largely uniform with smooth joins and minimal modulation, producing an even, contemporary texture in text. Counters are open and generously shaped, and the overall proportions feel balanced between geometric roundness and pragmatic grotesque structure. The uppercase has a steady, workmanlike stance, while the lowercase maintains clear differentiation between similar shapes through open apertures and simple terminals.
It works well for interface copy, product UI, dashboards, and general-purpose reading where clarity and consistency are priorities. The crisp shapes and open counters also suit signage and wayfinding, while the understated personality makes it a dependable choice for corporate materials, reports, and presentation typography.
The tone is modern and neutral, with a friendly clarity that reads as practical rather than stylistic. Its rounded forms soften the overall voice, keeping it approachable for everyday communication without becoming playful or quirky.
The design intent appears to be a versatile, contemporary sans that prioritizes legibility and broad usability. It aims for a balanced, neutral texture suitable for long-form text and functional communication, with subtle rounding to keep the voice approachable.
The sample text shows consistent spacing and a stable typographic color across mixed case, punctuation, and numerals. Figures appear straightforward and highly readable at display sizes, matching the font’s overall no-nonsense construction.