Sans Normal Efmew 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, brand systems, editorial, marketing, presentations, modern, calm, approachable, clean, versatility, readability, modern tone, soft neutrality, humanist, open apertures, soft curves, slanted, airy.
This typeface is a slanted sans with smooth, rounded construction and an even, low-contrast stroke. Letterforms feel humanist in rhythm, with open counters and generous apertures that keep shapes clear at text sizes. Curves are softly tensioned rather than geometric, and terminals read as clean and understated, contributing to an overall airy color on the page.
It works well for UI copy, product interfaces, and general-purpose branding where a modern but personable sans is needed. The open forms and even texture also suit editorial blurbs, captions, and marketing collateral, especially when a subtle italic voice is desired for emphasis or tone.
The tone is contemporary and relaxed, with an understated elegance that feels friendly rather than clinical. Its gentle slant adds momentum and a conversational voice, making it suitable for designs that want clarity without looking rigid.
The design appears intended as a versatile, contemporary sans with a built-in slanted posture, balancing neutrality with a mild humanist warmth. Its rounded construction and open shapes prioritize smooth reading and a friendly, modern presence.
The numerals and capitals follow the same rounded, consistent drawing, and the sample text shows steady spacing and a smooth reading flow. The slant is noticeable but not extreme, helping emphasis without tipping into a display-only feel.