Sans Normal Efmew 15 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, product branding, presentations, data display, modern, clean, approachable, technical, neutral, legibility, versatility, modernization, clarity, geometric, monolinear, open apertures, rounded terminals, generous spacing.
A slanted, monolinear sans with a geometric foundation and smooth, round curves. The forms are built from clear circles and ellipses, with open counters and restrained, softly finished terminals that keep strokes feeling crisp rather than calligraphic. Proportions skew tall and upright in structure despite the italic angle, and the overall rhythm is even, helped by consistent stroke weight and tidy join behavior. Numerals and capitals share the same clean, engineered construction, producing a cohesive texture in both the glyph grid and paragraph setting.
This style fits interface typography, product and corporate materials, and editorial layouts that need a modern sans with a subtle sense of movement. It also works well for presentations, labels, and light data-heavy contexts where clean forms and consistent rhythm help maintain clarity.
The tone is contemporary and straightforward, with a calm, understated personality. Its italic slant adds motion and a slightly dynamic voice without becoming expressive or decorative, keeping the overall impression professional and accessible.
The design appears intended to provide a versatile italic sans that stays neutral and highly usable while offering a contemporary, geometric polish. It prioritizes consistency and legibility, aiming for a dependable workhorse feel with just enough slant to add momentum.
The sample text shows clear word shapes and stable spacing, with open bowls and counters that support quick recognition at larger display and mid-size text settings. The slant is consistent across cases and figures, creating a unified forward-leaning cadence.