Sans Normal Amren 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Caldina' by Artegra, 'Dikta Neue' by Atasi Studio, 'Moniak Sans' by Design Komando, 'Siro' by Dharma Type, 'Motiva Sans' by Plau, 'Nurom' and 'Nurom Next' by The Northern Block, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, neutral, friendly, confident, clean, clarity, versatility, modernity, utility, geometric, rounded, crisp, open, solid.
A sturdy sans with simplified, geometric construction and generously rounded curves. Strokes are uniform and heavy enough to read as strong without becoming condensed, with open apertures and smooth joins that keep counters clear at larger text sizes. Terminals are mostly straight and clean, and the overall rhythm is even and controlled, with round letters (C, O, Q) built from near-circular forms and compact, stable proportions.
This font performs well in branding and headline contexts where a modern, uncomplicated sans is needed. Its clear shapes and open counters also suit UI labels, navigation, and short blocks of display text, as well as signage where quick recognition matters.
The tone is contemporary and straightforward, with a friendly approachability coming from the round forms and open spacing. It feels confident and utilitarian rather than decorative, making it suitable for clear, no-nonsense messaging.
The design appears intended as a versatile, contemporary workhorse: a clean geometric sans that balances firmness with approachability. Its simplified forms and consistent stroke behavior suggest a focus on clarity and broad usability across print and digital display applications.
The numerals share the same geometric logic, with clean curves and simple, legible silhouettes. Overall spacing and weight distribution appear consistent across capitals, lowercase, and figures, supporting a cohesive voice in mixed-case settings.