Sans Superellipse Upty 13 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logotypes, sports branding, ui titles, techy, futuristic, sporty, industrial, playful, high impact, tech aesthetic, brand presence, geometric consistency, rounded, squarish, blocky, geometric, compact counters.
This typeface is built from broad, squared-off strokes with heavily rounded corners, giving letters a superelliptical, rounded-rectangle skeleton. Curves are tightened into smooth, boxy bowls and counters, while terminals are clean and blunt rather than tapered. The overall texture is dense and compact: apertures and internal spaces are small, and horizontals feel sturdy and even. Lowercase forms lean toward single-storey constructions with simplified joins, reinforcing a geometric, engineered rhythm across text.
Best suited to short, attention-grabbing settings such as headlines, posters, packaging callouts, team or event branding, and logo/wordmark work. It can also work for interface titles and labels where a bold, tech-forward tone is desired, while longer passages may feel visually heavy due to the tight counters and dense color.
The design reads as modern and machine-made, with a confident, high-impact presence. Its rounded-square geometry adds a friendly, game-like softness to an otherwise industrial, techno voice, making it feel energetic and forward-looking rather than formal.
The letterforms appear intended to fuse a geometric, rounded-square aesthetic with maximum impact, prioritizing strong silhouette recognition and a consistent techno-industrial mood. The simplified shapes and compact interiors suggest a focus on branding clarity and display performance over delicate text nuance.
Round characters like O/Q and numerals like 0/8/9 emphasize squared counters and softened corners, creating a distinctive “rounded box” motif throughout. The italics are absent in the samples shown; the stance remains straight and stable, prioritizing solidity and punch.