Sans Normal Opmif 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plymouth Serial' by SoftMaker, 'NuOrder' by The Northern Block, 'TS Franklin Gothic' by TypeShop Collection, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, confident, modern, friendly, straightforward, sturdy, clarity, impact, modern utility, versatility, geometric, clean, rounded, compact, high impact.
A solid, geometric sans with broad, even strokes and clean, open counters. Curves are close to circular in C/O/Q, while straight-sided forms (E/F/H/N) stay crisp with squared terminals and minimal modulation. The lowercase is compact and sturdy, with round dots on i/j, a single-storey a and g, and a short-armed r; apertures in c/e are moderately open for clarity. Numerals follow the same robust construction, with a simple 1 and rounded 0/8/9 forms that read clearly at display sizes.
Best suited to headlines, posters, packaging, and brand marks where strong presence and quick readability matter. It can also serve for UI labels, navigation, and short text blocks when a clear, contemporary sans is needed, especially at medium-to-large sizes.
The overall tone is assertive and contemporary, with a friendly edge from the rounded geometry. It feels utilitarian and dependable rather than decorative, projecting clarity and decisiveness in headlines and signage-like settings.
The design appears intended as a versatile, high-impact sans that prioritizes simple geometry and consistent stroke weight for clear communication. It balances modern neutrality with approachable rounded forms to work across branding and functional display typography.
Spacing appears even and workmanlike, producing a steady rhythm in continuous text. The design favors strong silhouettes and simplified joins, which helps maintain legibility under size reduction or when used in high-contrast color applications.