Sans Normal Omdig 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' and 'FF Plus Sans' by FontFont, 'Linotype Aroma' and 'Linotype Aroma No. 2' by Linotype, 'Niko' by Ludwig Type, 'Karmina Sans' by TypeTogether, 'Nightsans' by URW Type Foundry, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, modern, approachable, energetic, impact, clarity, modernity, approachability, versatility, geometric, rounded, compact, blocky, clean.
A heavy, clean sans with predominantly geometric construction and generously rounded curves. Strokes are thick and even, with smooth joins and minimal modulation, creating solid silhouettes and strong fill. Counters are fairly open for the weight, and many forms lean toward circular bowls with straightforward, no-nonsense terminals. Proportions feel slightly compact and sturdy, giving the alphabet a stable rhythm across both uppercase and lowercase.
Best suited for headlines, posters, and branding where bold, clean letterforms need to hold attention quickly. The strong, even texture also works well for signage, packaging, and short UI labels where clarity and impact are prioritized over long-form reading.
The tone is upbeat and approachable, pairing a friendly roundness with a confident, assertive presence. It reads as contemporary and practical rather than formal, projecting clarity and punch that suits attention-grabbing messaging.
The design appears intended as a versatile, high-impact sans that balances geometric simplicity with friendly roundness. It aims to deliver modern clarity and strong visibility in display contexts while staying straightforward and familiar in everyday typography.
Uppercase shapes are broad and emphatic, while the lowercase maintains simple, familiar structures that stay legible at display sizes. Numerals are thick and high-impact, matching the overall sturdy texture and making figures stand out in headings and short labels.