Sans Normal Ikgem 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Avenir Next Rounded' by Linotype (names referenced only for comparison).
Keywords: kids, packaging, posters, headlines, stickers, playful, friendly, chunky, casual, youthful, approachability, fun, impact, informality, readability, rounded, bubbly, soft, cartoonish, hand-drawn.
A heavy, rounded sans with soft terminals and bulbous curves that keep corners minimal and contours smooth. Strokes are broadly even, with slightly organic edge behavior that reads as informal rather than geometric. Counters are generous and mostly open, helping letters like a, e, and g stay clear at display sizes, while the overall proportions feel compact and sturdy with a notably large x-height. Numerals follow the same chunky, rounded construction, with simple, highly legible silhouettes.
Works well for playful headlines, children’s materials, cheerful packaging, stickers, and short callouts where a friendly, chunky presence is desired. It’s especially effective in branding or display settings that benefit from soft, approachable shapes and high immediate readability.
The font projects a warm, approachable personality with a lighthearted, cartoon-leaning tone. Its soft shapes and thick, friendly rhythm feel casual and inviting, suited to upbeat messaging rather than formal or technical contexts.
Likely designed to deliver an instantly friendly display voice: thick, rounded forms with an informal, slightly hand-made feel that stays readable and consistent across uppercase, lowercase, and numerals.
Round punctuation (notably the dots) and the consistently softened joins reinforce the bubbly texture across lines of text. In longer samples, the dense weight and large x-height create a strong color on the page, making it most comfortable when given ample size and spacing.