Sans Normal Kemaf 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Plasto' by Eko Bimantara, 'Muller' and 'Muller Next' by Fontfabric, 'Basic Sans Cnd' by Latinotype, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, energetic, contemporary, friendly, display impact, sense of speed, modern branding, clear readability, strong texture, oblique, rounded, geometric, compact, punchy.
A heavy, right-leaning sans with broad, rounded bowls and smooth, low-contrast strokes. Curves read as clean ellipses with slightly flattened terminals, while joins and counters stay open for clarity. The overall silhouette is compact and muscular, with a steady baseline and a consistent forward slant that creates motion. Figures are full and sturdy, with simple, geometric construction that matches the letters.
Best suited to headlines, short callouts, and branding where a strong, moving italic voice is desired. It works well for sports and fitness identities, event promotion, packaging, and signage, especially at medium to large sizes where the bold forms and rounded geometry can carry impact.
The tone is assertive and fast, with a sporty, poster-ready presence. Its slant and dense color give it a sense of urgency and momentum, while the rounded forms keep it approachable rather than harsh. Overall it feels modern and promotional, suited to high-impact messaging.
The design appears intended to deliver a dynamic, italic sans for attention-grabbing display use, combining geometric roundness with a strong forward slant to communicate speed and confidence. It prioritizes solid texture and legibility in bold settings over delicate detailing.
Spacing appears tuned for display: letters sit close enough to form a strong dark stripe in text, while counters remain large enough to avoid clogging. The forward angle is consistent across caps, lowercase, and numerals, helping mixed-case settings feel unified.