Slab Contrasted Pivu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Serifa' by Bitstream, 'Serifa EF' by Elsner+Flake, 'Equip Slab' by Hoftype, 'Egyptian Slate' by Monotype, 'Pragmatica Slab Serif' by ParaType, 'Gintona Slab' by Sudtipos, 'Typewriter' by URW Type Foundry, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, industrial, athletic, retro, loud, impact, stability, heritage, signage, blocky, chunky, bracketed, square-cut, sturdy.
A heavy, block-driven slab serif with compact counters and a strong, rectangular silhouette. Strokes are broadly consistent in weight, with short, square-cut slabs that read as firmly attached and slightly bracketed in places, creating a sturdy, engineered feel. The proportions are generous and steady, with wide set capitals and a robust lowercase; round letters stay relatively closed, emphasizing mass and ink-trap-like tightness in the interior spaces. Terminals are crisp and blunt, and the overall rhythm is dense and emphatic rather than airy.
Best suited to headlines, mastheads, and short blocks of copy where the dense weight and slab structure can carry the design. It works well for branding and packaging that wants a tough, dependable voice, and for sports or event graphics where bold, high-impact letterforms are expected.
The tone is bold and assertive, suggesting classic Americana and workwear signage, collegiate sports lettering, and industrial labeling. It feels straightforward and no-nonsense, with a slightly retro flavor that reads well when you want maximum impact and presence.
The design appears intended to deliver maximum visual authority through heavy slabs, blunt terminals, and compact internal spaces, balancing a traditional slab-serif backbone with a contemporary, punchy presence. It prioritizes legibility at display sizes and a strong typographic “stamp” on the page.
In text, the heavy color creates a strong horizontal banding from slabs and crossbars, which makes paragraphs feel punchy and poster-like rather than quiet or bookish. Numerals match the same chunky, display-oriented construction, with clear, simple forms designed to hold up at large sizes.