Sans Normal Wubej 2 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids content, friendly, playful, casual, approachable, hand-drawn, approachability, warmth, simplicity, readability, informality, rounded, soft, open, informal, clean.
A rounded sans with soft terminals and consistently even stroke weight. Forms are built from broad curves and gentle joins, giving counters an open, airy feel and keeping corners minimal and softened. Proportions lean generously wide with relaxed spacing, and the overall rhythm is steady rather than mechanical. Uppercase shapes stay simple and clear, while lowercase forms add subtle humanist quirks that suggest a lightly hand-drawn construction without becoming messy.
Well-suited for friendly branding, packaging, and display typography where a soft, approachable mood is desired. It also works for posters, social graphics, and short-to-medium UI or editorial headings where legibility and personality need to coexist.
The tone is warm and personable, with a cheerful, easygoing character that reads as modern and informal. Its smooth curves and softened endings create a welcoming voice that feels conversational rather than corporate.
The design appears intended to offer a clean rounded sans voice with a human, approachable flavor—balancing straightforward readability with gentle, playful warmth for contemporary communication.
Round letters (like O, C, G, and S) emphasize circular geometry, and the numerals follow the same friendly, simplified treatment for a cohesive set. The design maintains clarity in continuous text while preserving a casual, slightly whimsical texture.