Sans Normal Amkim 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Prelo Pro' by Monotype and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, clean, modern, friendly, neutral, utilitarian, versatility, clarity, modernization, neutrality, readability, geometric, rounded, open counters, high legibility, crisp terminals.
A clean sans with broadly geometric construction and gently rounded curves. Strokes stay uniform with minimal modulation, and terminals are mostly straight or softly squared, giving a crisp, contemporary finish. Uppercase proportions feel stable and compact, while lowercase forms show open apertures and generous counters that keep words clear at size. The numerals are straightforward and consistent, with rounded bowls and even rhythm that aligns well with the letterforms.
Well suited to interface typography, product and corporate branding, and informational design where clarity and consistency are priorities. Its even texture also works for short-to-medium editorial text and for headlines that need a contemporary, no-nonsense voice.
The overall tone is modern and approachable, balancing neutrality with a subtle friendliness from its rounded shapes. It reads as confident and practical rather than expressive, supporting clear communication without calling attention to itself.
This font appears designed as a versatile, general-purpose sans that emphasizes readability and visual neutrality. The geometric underpinning and restrained details suggest an intention to perform reliably across many contexts, from display settings to everyday text.
The design maintains consistent spacing and a steady typographic color in running text. Curved letters (like C, G, O, S) are smooth and controlled, and the lowercase shows clear differentiation between similar forms (for example, i/j with distinct dots and simple, unambiguous stems).