Slab Square Higi 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Marmo' by Stefano Giliberti (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, sturdy, retro, industrial, collegiate, authoritative, impact, readability, heritage, blocky, bracketed, high-contrast joints, compact, punchy.
A heavy, slab-serif design with broad proportions and strong, squared-off serifs that read as solid blocks. Strokes appear largely even in weight, with firm vertical stress and crisp, right-angled terminals that emphasize a constructed, architectural feel. Counters are relatively open for the weight, while joins and corners stay tight and deliberate, giving letters a compact, impactful silhouette. The numerals follow the same robust geometry, with clear shapes and strong horizontal slabs that reinforce a consistent rhythm in text.
Well-suited to headlines, display copy, and short passages where a strong typographic presence is needed. It works particularly well for posters, labels, packaging, and signage, and can support branding that aims for a sturdy, traditional, or industrial-leaning impression.
The overall tone is confident and grounded, with a distinctly retro, workmanlike character. Its thick slabs and squared details evoke classic poster and signage typography, leaning toward a practical, no-nonsense voice rather than elegance or delicacy.
The design appears intended to deliver maximum impact with a stable, slab-serif structure: strong verticals, emphatic horizontals, and squared terminals that stay consistent across the alphabet and numerals. It prioritizes bold readability and a classic display voice over refinement for small-size body text.
In the text sample, the heavy color and pronounced serifs create a strong horizontal cadence, especially across lines with many capitals. The design maintains clarity through generous interior space, but the dense weight and blocky terminals make it most visually comfortable at larger sizes where details and spacing can breathe.