Slab Square Hiho 2 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Nayanika Slab' by ArimaType, 'Sharp Slab' by Monotype, 'Netra' by Sign Studio, 'Marmo' by Stefano Giliberti, and 'Helserif' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, sturdy, confident, retro, industrial, friendly, impact, readability, retro slab, stability, blocky, high contrast, bracketless, square serifs, compact counters.
A heavy, block-forward slab serif with broad proportions and crisp, square-cut serifs. Strokes are largely uniform in weight with minimal modulation, creating a strong, poster-like color on the page. The letterforms lean on simple geometry—rounds are full but tightly contained, and corners and terminals resolve into flat, rectangular ends. Spacing reads deliberate and slightly tight, reinforcing a dense, impactful texture in both all-caps and mixed-case settings.
This font is well suited to display typography where impact and readability are priorities—headlines, posters, storefront or wayfinding-style signage, and brand marks that want a solid, traditional slab presence. It can also work for short blocks of text such as pull quotes or product packaging, where its dense color adds emphasis without sacrificing legibility.
The overall tone is assertive and dependable, with a distinctly retro, workmanlike character. Its blunt slabs and wide stance give it an industrial confidence, while the rounded bowls and straightforward construction keep it approachable rather than severe. The result feels familiar and pragmatic—built for clarity and emphasis.
The design appears intended to deliver a bold, no-nonsense slab serif voice with wide, stable proportions and clean, square terminals. It prioritizes strong silhouette, even rhythm, and robust readability, aiming for a versatile display workhorse with a classic, utilitarian feel.
All-caps appear especially commanding, with large internal shapes and consistent stroke endings that maintain even rhythm across words. Numerals match the same sturdy construction and sit with strong visual parity to the capitals, supporting prominent display use.