Sans Normal Nubih 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType, 'FS Koopman' by Fontsmith, and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, bold, friendly, modern, straightforward, impact, clarity, simplicity, chunky, geometric, rounded, blunt terminals, compact counters.
This is a chunky, geometric sans with broad, stable proportions and strongly rounded curves. Strokes are consistently heavy with minimal modulation, and terminals read as clean and blunt, giving the letters a solid, poster-ready presence. Counters are compact but still clear, with round forms (like O, C, and e) staying smooth and even; the overall rhythm is tight and bold with clear, simple silhouettes.
Best suited for headlines, posters, packaging, branding wordmarks, and attention-grabbing UI moments such as buttons, banners, and hero text. It should work well anywhere a strong typographic voice is needed—sports or streetwear graphics, event promotion, and short, punchy editorial titles—while longer paragraphs may feel dense due to the heavy strokes and tight counters.
The font projects a confident, high-impact tone with a straightforward, no-nonsense attitude. Its rounded softness keeps the mood friendly and approachable, even at heavy weight, making it feel contemporary and utilitarian rather than formal.
The design appears intended to deliver maximum visibility and immediacy: big shapes, simple construction, and sturdy spacing that holds up at headline sizes. The rounded geometry suggests an aim for approachability while keeping the letterforms highly legible and easily recognizable at a glance.
The numerals share the same heavy, rounded construction and read clearly in large sizes. Lowercase forms lean toward single-storey, simplified shapes (notably the a and g), reinforcing the geometric, contemporary character and keeping text color dense and uniform.