Sans Normal Oblem 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Qamari Sans' by NamelaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, sturdy, retro, impact, approachability, clarity, display emphasis, warmth, rounded, soft corners, bulky, compact, bouncy.
A heavy, rounded sans with compact proportions and large counters that keep forms open even at dense weights. Strokes stay largely uniform, with smooth curves and subtly softened joins that give letters a molded, slightly inflated feel. Terminals are mostly blunt and clean, and the overall rhythm is tight and sturdy, producing strong silhouettes in both capitals and lowercase. Numerals are wide and bold, matching the letters’ soft geometry and high visual mass.
Best suited to large-scale applications where weight and roundness can carry personality—headlines, posters, brand marks, packaging, and short display lines. It can also work for UI labels or callouts when a friendly, high-impact voice is needed, though its dense weight will dominate in long passages.
The font reads as friendly and approachable while still feeling assertive due to its thick strokes and compact build. Its rounded construction adds a playful, slightly retro warmth, making text feel conversational rather than formal. The overall tone is energetic and attention-getting without becoming decorative.
The design appears intended to deliver maximum visual impact with a welcoming tone: a bold, rounded sans that stays clean and legible while projecting warmth and approachability. It emphasizes strong shapes, consistent curves, and a compact word color for confident display typography.
Curves dominate the design, and the rounded bowls in letters like C, G, O, and S create a consistent, cohesive texture in words. The lowercase shows a simple, straightforward construction that favors clarity and impact over delicacy, and the punctuation and figures visually harmonize with the same chunky, softened style.