Sans Normal Hogum 9 is a regular weight, wide, monoline, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, kids content, friendly, playful, casual, soft, approachable, approachability, playfulness, modern softness, display clarity, rounded, geometric, bubble-like, open counters, low contrast.
A rounded sans with smooth, continuous curves and low-contrast strokes. Shapes lean on near-circular bowls and softly tapered joins, producing a gentle, inflated look rather than crisp geometric edges. Terminals are rounded throughout, and many letters show subtly asymmetric, hand-drawn-like modulation in curves (especially in diagonals and joins), giving the set a lively rhythm. Counters are generally open and clear, with generous interior space in letters like O, D, P, and e, while uppercase proportions feel broad and steady compared to the smaller, compact lowercase.
Well-suited to branding systems that want an approachable voice, as well as packaging, posters, and headline or subhead settings where its rounded personality can be felt. It also fits children’s content, casual signage, and social or lifestyle graphics where friendliness is a priority.
The overall tone is warm and informal, with a playful, easygoing character. Its rounded construction reads friendly and modern, leaning more toward cheerful display than strict utilitarian neutrality.
The design appears aimed at delivering a modern rounded sans that feels personable and accessible, using soft terminals and circular construction to create a light, welcoming presence in display typography.
Distinctive details include a single-storey lowercase a and g, a simple, rounded lowercase t with a short crossbar, and a Q with a clear diagonal tail. Numerals follow the same soft geometry, with open, rounded forms and a casual, human feel that matches the letters.