Sans Normal Hogud 9 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, app design, wayfinding, brand system, packaging, modern, friendly, clean, technical, approachable, readability, modernity, approachability, versatility, rounded, open counters, monoline, soft terminals, geometric.
A rounded sans with monoline strokes and generously curved joins that produce a smooth, even texture. Circular and elliptical construction is evident in the bowls and counters, while terminals are softly finished rather than sharply cut. Uppercase forms are broad and stable with consistent stroke behavior, and lowercase shapes maintain clear differentiation through open apertures and simplified geometry. Numerals follow the same rounded logic, with flowing curves and minimal contrast to keep color consistent across mixed text.
Well-suited to interfaces, dashboards, and product experiences where a clear, contemporary sans is needed without a cold feel. It can also serve brand systems and packaging that benefit from rounded, friendly geometry, and it remains readable in short paragraphs and mixed alphanumeric settings.
The overall tone is modern and approachable, pairing a clean, functional skeleton with softened details that feel friendly rather than severe. Its rounded geometry gives it a contemporary, slightly tech-leaning character while staying neutral enough for everyday UI and editorial use.
The design intent appears to be a versatile, modern sans that balances geometric structure with softened, human-friendly finishing. It aims for dependable readability in practical contexts while providing a subtly distinctive rounded personality.
Spacing appears comfortable and even, supporting a calm rhythm in paragraphs. The design emphasizes clarity through open forms and restrained detailing, avoiding overt quirks while retaining a distinctive rounded voice.