Sans Normal Boguk 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, ui labels, signage, packaging, posters, clean, neutral, modern, friendly, straightforward, clarity, versatility, approachability, modernity, readability, open counters, generous spacing, rounded terminals, balanced, sturdy.
A clean sans with broad proportions, open counters, and smooth, rounded curves paired with straight-sided strokes. Terminals are mostly plain and gently softened rather than sharply cut, giving an even, calm texture in text. Uppercase forms are stable and geometric-leaning, while the lowercase keeps simple, highly legible constructions (notably a single-storey a and g), producing an uncomplicated rhythm. Numerals are clear and robust, with rounded shapes and consistent width behavior across the set.
This font fits well in headlines, UI labels, and navigational contexts where quick recognition matters. Its open forms and broad proportions also suit posters, packaging, and branding systems that need a clean, contemporary voice without appearing overly sharp or clinical.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its soft rounding keeps it approachable and non-technical, while the sturdy shapes maintain a practical, workhorse feel.
The design appears intended as a general-purpose, highly legible sans with an emphasis on openness and ease of reading. It balances geometric simplicity with softened details to remain friendly and versatile across display and interface-style applications.
The sample text shows a consistent line color and strong word-shape clarity at larger sizes, with ample interior space in letters like a, e, o, and s. The wide stance of many glyphs contributes to an airy, readable texture that favors headings and short blocks where openness is desirable.