Sans Normal Ipdek 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR; 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Paneuropean', and 'Avenir Next Thai' by Linotype; 'TT Norms Pro' by TypeType; and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, stickers, playful, chunky, bubbly, friendly, comic, display impact, approachability, playfulness, informality, soft corners, rounded, bulky, high impact, irregular.
A heavy, rounded sans with oversized, cushiony shapes and softly blunted corners. Strokes are broadly uniform with subtle, organic unevenness that gives edges a slightly hand-cut feel rather than strict geometry. Counters are compact and often asymmetrical, while terminals tend to finish in rounded, flattened ends that enhance the thick, pillowy silhouette. The uppercase is blocky and emphatic, and the lowercase maintains a sturdy, simplified construction with single-story forms and minimal interior detail, keeping word shapes bold and dense.
Best suited to short, attention-grabbing copy such as headlines, posters, product packaging, and punchy social graphics. It also fits playful branding, kids-oriented materials, and display applications where a friendly, chunky voice is desired.
The overall tone is upbeat and approachable, with a cartoon-like cheerfulness that reads as casual and fun. Its chunky forms feel energetic and a bit mischievous, prioritizing charm and impact over precision or formality.
This design appears intended as a characterful display sans that delivers maximum presence with soft, rounded shapes. The slightly irregular detailing suggests a goal of warmth and informality, mimicking a hand-made or cartoon signage feel while remaining a cohesive, readable alphabet.
The font’s dense interiors and tight counters create strong black texture in paragraphs, making it most comfortable with generous tracking and leading. Distinctive, slightly irregular contours add character in headlines, but the same quirkiness can reduce clarity at small sizes or in long-running text.