Sans Normal Miwi 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, merchandise, playful, retro, chunky, bubbly, cheerful, attention, branding, fun, impact, nostalgia, soft corners, bulky, rounded, quirky, cartoony.
A heavy, rounded sans with compact counters and a distinctly inflated silhouette. Strokes are broadly consistent but shaped with subtle swelling and pinched joins that create a slightly irregular, hand-cut feel. Curves are prominent and soft-edged, while many verticals and diagonals show gentle tapering or wobble that makes widths and sidebearings feel lively rather than strictly mechanical. The overall texture is dense and dark at text sizes, with small apertures and counters that emphasize mass and silhouette over fine internal detail.
Best suited for display applications where bold silhouette and personality are primary—posters, event graphics, product packaging, and punchy headlines. It can work for short subheads and callouts when set with extra spacing, but the dense interior shapes make it less ideal for long passages or small-size UI text.
The font projects a playful, retro display tone—friendly, bold, and a little mischievous. Its bouncy forms and uneven rhythm suggest casual fun rather than corporate neutrality, evoking poster lettering, toy packaging, and lighthearted editorial headlines.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining stout proportions, soft geometry, and a slightly irregular rhythm to create a distinctive, attention-grabbing display sans for branding and promotional typography.
Uppercase forms read as strong and poster-like, while the lowercase maintains a high, sturdy presence with simplified terminals and tight internal spaces. Numerals are similarly chunky and rounded, matching the letterforms’ weight and giving figures a billboard-like impact. The dark color and compact counters mean it benefits from generous tracking and larger sizes to keep forms from visually filling in.