Print Ruma 7 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: posters, branding, packaging, social media, quotes, friendly, casual, playful, handmade, energetic, handmade warmth, informal voice, quick lettering, display impact, friendly branding, brushy, rounded, bouncy, textured, slanted.
A lively brush-printed script with a consistent rightward slant and compact proportions. Strokes are thick and smooth with rounded terminals and subtly uneven edges that mimic a marker or brush tip. Letterforms lean toward simplified, print-like shapes rather than connected cursive, with bouncy baseline behavior and irregular widths that add a natural hand-drawn rhythm. Counters are relatively tight and openings are modest, giving the design a dense, bold color while remaining legible at display sizes.
Works best for short-to-medium display text where a casual, human touch is desired—posters, packaging callouts, café or boutique branding, social graphics, and quote-style headlines. Its dense strokes and lively rhythm make it particularly effective for punchy titles and emphasis lines rather than long-form reading.
The overall tone is upbeat and approachable, with a spontaneous, handwritten charm. It feels informal and personable—like quick signage or a friendly note—adding warmth and momentum to headlines without becoming overly decorative.
Designed to emulate quick, confident hand lettering with the ease of a print-style handwritten alphabet. The goal appears to be an energetic, friendly voice that reads clearly while retaining the imperfect, tactile character of brush or marker writing.
Capitals are expressive and slightly oversized, with soft curves and occasional loop-like gestures that stand out in titles. Numerals and lowercase maintain the same brushy texture and forward motion, keeping the set visually cohesive in mixed-case text.