Sans Other Wija 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, packaging, headlines, children’s media, logos, playful, chunky, bubbly, retro, cheerful, attention-grabbing, friendly tone, retro fun, brandable, rounded, soft corners, blobby, top-heavy, cartoony.
A heavy, rounded sans with inflated, blobby contours and softened corners throughout. Strokes are broadly uniform with gentle modulation created by squeezed counters and occasional pinched joins, producing an organic, hand-cut feel despite the overall geometric blocking. Proportions are compact and boxy, with a high x-height, short ascenders/descenders, and generous internal volume expressed through small, rounded counters. Spacing reads sturdy and even at display sizes, with slightly irregular width decisions that add character without breaking consistency.
Best suited to display contexts such as posters, bold headlines, branding marks, and packaging where a warm, playful voice is desired. It also works well for kids-oriented materials and event graphics, especially when set large enough for the tight counters and quirky interior shapes to remain clear.
The letterforms convey a friendly, humorous tone—bold and approachable rather than formal. Its puffy shapes and playful counter treatment evoke a retro, cartoon-like energy that feels celebratory and attention-grabbing.
The design appears intended to deliver maximum impact with a friendly personality—combining blocky mass with rounded, characterful cut-ins to keep large text lively. It prioritizes charm and memorability for short-form messaging and brand statements over neutral, text-first restraint.
Distinctive detailing appears in the terminals and interior cuts, where small notches and rounded apertures create a lively texture across words. Numerals match the same inflated silhouette, giving sequences a cohesive, poster-like presence.