Sans Normal Tiho 3 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, fashion, beauty branding, luxury, modern, refined, premium tone, display impact, modern elegance, brand voice, monoline hairlines, razor thin, airy, sleek, delicate.
A delicate, high-contrast display sans built around broad, rounded bowls and extremely thin hairline connections. Curves dominate the construction, with smooth elliptical counters, open apertures, and crisp terminals that often end in needle-like points. The rhythm is expansive and airy, with generous horizontal reach and a refined, measured cadence across words. Numerals follow the same sleek logic, mixing wide circular forms with thin horizontal strokes and sharp, minimal joins.
Best suited to headlines, pull quotes, mastheads, and brand marks where its thin hairlines and generous proportions can be appreciated. It fits fashion, beauty, and luxury packaging, as well as contemporary editorial layouts that benefit from an airy, high-end voice. Use with comfortable sizes and spacing to preserve the crispness of the fine strokes.
The overall tone is polished and upscale, with a cool, contemporary elegance. Its hairline detailing and spacious silhouettes evoke fashion and editorial typography, projecting refinement more than utility. The contrast and sharp terminals add a hint of drama while staying clean and modern.
The design appears intended as a modern, high-fashion display sans that blends geometric softness with dramatic contrast. By pairing wide rounded forms with hairline joins and sharp terminals, it aims to deliver a sleek, premium feel for prominent, image-led typography.
At larger sizes the hairline strokes read as intentional jewelry-like detail, while at smaller sizes they are likely to soften visually due to their thinness. The font’s wide proportions create a strong horizontal emphasis in headlines, and the simplified, serifless endings keep the look uncluttered despite the extreme contrast.