Sans Normal Umruh 12 is a light, very wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, branding, posters, magazine, packaging, elegant, airy, modern, refined, editorial, premium feel, modern identity, display clarity, editorial tone, monoline feel, flared ends, open counters, wide tracking, geometric curves.
A clean, expansive sans with generous letter widths and ample internal space. Strokes read as finely drawn with pronounced contrast between straight stems and hairline-like joins, giving the shapes a crisp, polished rhythm. Curves tend toward smooth circles and ovals, while terminals often finish with subtle flares and tapered endings rather than blunt cuts. Counters are open and rounded, bowls are broad, and diagonals (as in V/W/X/Y) feel sharp yet controlled, producing a consistent, uncluttered texture in setting.
Best suited to display sizes where the refined contrast and wide proportions can be appreciated—headlines, brand wordmarks, editorial titles, and premium packaging. It can also work for short passages or pull quotes when generous spacing and a light, open color are desired.
The overall tone is poised and contemporary, balancing minimalism with a touch of sophistication. Its wide, airy construction lends a calm, premium feel, while the high-contrast detailing adds a fashionable, editorial edge.
The design appears aimed at a modern, geometric sans voice with added finesse through contrast and subtly flared terminals. Its proportions prioritize presence and clarity, projecting a stylish, upscale character intended for contemporary visual identities and editorial design.
In text, the spacing and broad forms create a spacious silhouette that emphasizes shape over density. Numerals follow the same refined logic, with curved figures showing elegant thinning at joins and straights maintaining a sleek, architectural presence.