Sans Superellipse Ognem 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Swiss 721' by Bitstream, 'Helen Bg' by HS Fonts, 'Etrusco Now' by Italiantype, 'CG Triumvirate' by Monotype, and 'Kelpt' and 'Kelpt Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, bold, industrial, retro, playful, poster-like, impact, compactness, display, geometric cohesion, brand voice, condensed, blocky, rounded corners, compact, softened.
A compact, heavy sans built from rounded-rectangle geometry, with squared counters and softened corners throughout. Strokes are uniformly thick with minimal modulation, creating dense, dark letterforms and a tight rhythm. Terminals are blunt and clean, and the overall construction feels sturdy and simplified, with short apertures and compact bowls that keep the silhouette cohesive at large sizes. Lowercase forms maintain a high, sturdy presence, and numerals match the same rounded, blocky language for consistent texture in mixed settings.
Best used for headlines, posters, bold branding moments, and packaging where a compact, high-impact voice is needed. It also suits logos and badges that benefit from sturdy, simplified shapes and a consistent, blocky texture across letters and numbers.
The tone is assertive and punchy, with a friendly edge from the rounded corners. It reads as modern-industrial and slightly retro, suited to energetic, attention-grabbing typography rather than delicate or formal expression.
The design appears intended to deliver maximum visual punch in limited horizontal space while maintaining a friendly, contemporary feel. Its rounded-rectangle construction and blunt terminals suggest a focus on bold display readability, strong silhouette, and a cohesive geometric identity across the character set.
The superellipse-like shaping is especially evident in rounded letters and figures, which appear more like rounded rectangles than true circles. The density of the forms and short openings can make fine detail merge at smaller sizes, but it produces strong impact and an even, graphic color when scaled up.