Sans Normal Ogru 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Arpona Sans' by Floodfonts, 'Galvani' by Hoftype, and 'Petala Pro' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, sporty, modern, punchy, impact, approachability, clarity, brand voice, display strength, rounded, geometric, blocky, compact, high-impact.
A heavy, rounded sans with broad proportions and strongly simplified geometry. Curves are built from smooth circular/elliptical forms, paired with stout straight segments and minimal modulation, producing an even, solid color on the page. Terminals are generally blunt, with generous inner counters that keep bowls open at display sizes. The lowercase is straightforward and compact, with short ascenders/descenders and single-storey forms, while capitals read sturdy and constructed, emphasizing wide, stable silhouettes.
Best suited for headlines, logos, and brand systems that need a strong, contemporary presence. It performs well in posters, packaging, and short-callout typography where its rounded solidity can carry the layout. For longer text, it is most effective in short blocks or emphatic subheads where weight and width are an asset rather than a constraint.
The overall tone is bold and approachable, with a contemporary, slightly sporty energy. Its rounded geometry softens the weight, giving it a friendly, accessible voice while still feeling assertive and attention-grabbing.
Likely designed to deliver maximum visual impact with a clean, geometric construction and friendly roundness. The intent appears to balance assertiveness and approachability, offering a modern sans voice that reads clearly at large sizes and anchors graphic compositions.
The figures and uppercase share the same robust, built-from-shapes logic, creating a cohesive, poster-ready texture. In running sample text, spacing appears tuned for dense, high-impact setting where the large weight and broad forms become a key part of the visual identity.