Sans Normal Ogri 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, solid, straightforward, display impact, clarity, modern utility, brand presence, legibility, geometric, blocky, rounded, clean, high-impact.
A heavy, geometric sans with broad proportions and sturdy, low-contrast strokes. Counters are generously open and largely circular/elliptical, with smooth joins and minimal modulation, producing an even, consistent color on the page. Terminals are mostly flat and decisive, while curves stay round and controlled, balancing a compact, blocky feel with approachable softness. The numerals and capitals read especially strong at display sizes, with clear silhouettes and stable spacing rhythm.
This face is well-suited to headlines, posters, and short-form messaging where bold presence and quick recognition matter. It can work effectively for branding, packaging, and signage that needs a contemporary, no-nonsense sans with friendly round forms. For longer paragraphs, it benefits from larger sizes and comfortable leading to avoid a heavy overall texture.
The overall tone is confident and contemporary, leaning practical rather than expressive. Its weight and breadth give it a grounded, assertive voice, while the rounded geometry keeps it friendly and accessible. The result feels modern and dependable—more about clarity and presence than personality quirks.
The design appears intended as a robust, geometric workhorse for display typography, prioritizing strong silhouettes, open counters, and even stroke behavior. Its broad stance and clean terminals suggest an aim for modern versatility across marketing and interface-adjacent contexts where clarity and impact are key.
At text sizes the dense stroke weight creates strong typographic color, making it best when ample size and spacing are available. The construction stays consistent across rounds and straights, emphasizing uniformity and legibility over calligraphic detail.