Sans Normal Ombir 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Pais' by Latinotype, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, punchy, utilitarian, impact, clarity, modernity, brand presence, display strength, geometric, rounded, compact, blocky, clean.
A heavy, geometric sans with broad proportions and solid, even stroke weight. Curves are smooth and near-circular, while joins and terminals are clean and mostly flat, giving the letterforms a sturdy, engineered feel. Counters are relatively tight in round letters and especially in the numerals, producing dense silhouettes that hold together well at large sizes. Uppercase forms are straightforward and symmetrical, and the lowercase shows single‑storey a and g, a compact e with a small aperture, and a short-armed t, all contributing to a cohesive, no-nonsense texture.
This font is well suited to headlines, posters, and large-scale typographic layouts where maximum impact and clarity are needed. It can also work effectively for branding, packaging, and signage that benefits from a solid, geometric sans presence.
The overall tone is bold and self-assured with a contemporary, accessible friendliness. Its weight and rounded geometry create a strong, attention-grabbing voice suited to direct messaging rather than subtlety.
The design appears intended to deliver a contemporary geometric sans voice with maximum visual weight and straightforward construction. It prioritizes bold presence, consistent rhythm, and simple, rounded forms for strong readability at display sizes.
The numerals are robust and highly uniform in color, with rounded bowls and minimal contrast; the 8 and 9 are particularly compact, emphasizing mass over openness. The set reads best where strong figure–ground contrast is desired, and spacing appears tuned for impactful display lines.