Sans Normal Oldin 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Loft Display' by Designova, 'FF Infra' by FontFont, and 'Soin Sans Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, clarity, contemporary, rounded, soft corners, chunky, compact counters, open apertures.
A heavy, rounded sans with softened corners and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing strong, even color on the page. The design favors broad, circular bowls and gently squared terminals, with compact counters that stay clear at display sizes. Uppercase forms are sturdy and geometric, while the lowercase keeps simple, single‑storey shapes and straightforward joins for an uncomplicated rhythm.
Best suited to headlines and short blocks of copy where its thick strokes and rounded forms can project clearly. It works well for branding, packaging, and signage that benefit from a warm, bold presence, and can also support emphatic UI labels or callouts when used with adequate spacing.
The overall tone is friendly and contemporary, pairing a solid, dependable weight with warm, rounded forms. It reads as casual and approachable rather than technical, with a slightly playful sturdiness that feels suited to upbeat, everyday messaging.
The design appears intended to deliver high-impact legibility with a welcoming voice, combining geometric structure with softened edges. It aims for a versatile, contemporary look that can feel both robust and friendly in display-focused settings.
Spacing appears generous enough to keep dense text from clogging, and the numerals match the letters in weight and roundness for a cohesive texture. The glyphs maintain a consistent geometric logic across curves and straight segments, giving the face a uniform, poster-like presence.