Sans Normal Oldih 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'MC Barjon' by Maulana Creative, 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, approachable, modern, soft, friendly display, soft impact, modern simplicity, easy legibility, rounded, chunky, compact, geometric, bubbly.
A heavy, rounded sans with softly squared terminals and broadly curved bowls. Strokes are consistently thick with minimal modulation, creating a smooth, even color on the page. Proportions lean wide and sturdy in many letters, with compact apertures and generous rounding that keeps counters open despite the weight. The lowercase shows single-storey forms (notably a and g), a simple straight descender on q, and a short, sturdy r, reinforcing an uncomplicated geometric construction.
Well-suited to branding systems that want a friendly, contemporary voice, as well as packaging, posters, and punchy headlines where weight and softness need to coexist. It should also work for signage and short UI labels at larger sizes, where its rounded geometry and strong shapes support quick recognition.
The overall tone is warm and cheerful, with a slightly toy-like, informal character. Rounded joins and soft corners reduce severity, making the texture feel welcoming and easygoing rather than technical or corporate.
The design appears intended to deliver high-impact readability with an inviting personality, combining geometric round forms with softened corners to avoid harshness. It aims to feel contemporary and versatile for display-driven typography while staying straightforward and legible.
The capitals read as clean and poster-ready, while the lowercase adds extra friendliness through simplified, single-storey shapes. Numerals are robust and highly legible, with rounded curves and a solid, stable stance suited to large-size display use.