Sans Normal Jikum 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'Dialog' and 'Frutiger Next Paneuropean' by Linotype, 'Ocean Sans' by Monotype, and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, modern, energetic, confident, impact, motion, modernity, emphasis, oblique, geometric, rounded, chunky, dynamic.
A heavy, oblique sans with broad proportions and a compact, muscular rhythm. The letterforms lean consistently with rounded, geometric bowls and sturdy verticals, creating dense black shapes and strong word silhouettes. Curves are smooth and full, counters are relatively tight, and joins feel clean and engineered rather than calligraphic. The overall texture is bold and even, with clear, simple construction that stays legible at display sizes.
Best suited to headlines, posters, and bold brand statements where a strong slanted sans can add momentum and emphasis. It also fits sports and active-lifestyle graphics, impactful packaging, and short-form promotional copy where dense weight and wide shapes help command attention.
The tone is assertive and high-energy, with a sporty, forward-driving feel. Its wide stance and strong slant suggest motion and impact, making it read as confident and contemporary rather than delicate or formal.
Designed to deliver maximum impact with a streamlined, geometric sans structure and a consistent oblique angle. The emphasis appears to be on creating a fast, modern voice with solid legibility and a strong, uniform presence across caps, lowercase, and numerals.
Uppercase forms come across as compact and forceful, while the lowercase maintains similar weight and roundness for cohesive texture in text. Numerals are similarly stout and attention-grabbing, matching the same geometric, filled-in color and emphasizing a strong, graphic presence.